Marketing Lead

Role Overview

Location: Amsterdam, The Netherlands | Engagement: Full-time | Language: Dutch (native-level) & English (fluent)

As Marketing Lead at AdamI, you are the first dedicated marketer who builds our brand from the ground up. You bring the experience to spot opportunities and the drive to tell our story to the outside world, primarily online, with occasional offline and event-related activities.

Key Responsibilities

• Communicate externally who we are, what we do and how we work, via channels such as LinkedIn, newsletters, and eventually Instagram.
• Collect the work we have already done for clients and turn it into stories that strengthen our brand.
• Define what we want to get out of our events, company outings, and client hackathons, and ensure the marketing value actually lands.
• Determine how we communicate partner collaborations externally for more traction.
• Grow our employer brand story to attract more top AI engineering talent.
• Set up your own work smartly with AI, with our AI engineers as a natural support. Practice what you preach.
• Keep our website up to date and reflective of where we stand today, including video and photography.
• Proactively identify opportunities in building our B2B brand, rather than waiting for a briefing.

Desired Skills & Experience

• 2 to 5 years of work experience in marketing, preferably in a B2B or tech environment.
• Experience building a B2B brand, ideally from an early stage.
• Strong content skills: you write sharply, think visually, and have a feel for what fits a brand built by engineers.
• Affinity with AI and the drive to use it to make your own work smarter.
• Comfortable working independently without an existing team or process to lean on.

Soft Skills

• Strategic thinker who above all delivers themselves.
• Curious about the organization and able to recognize opportunities before anyone needs to point them out.
• Proactive and entrepreneurial, comfortable with ambiguity.
• Strong communicator across written, visual and verbal formats.

Why AdamI?

• A role in which you build marketing at AdamI from the ground up, with a direct line to the founders.
• The freedom to determine what works, without an existing marketing team or process to conform to.
• An environment where you see AI applied daily, and where you get the space to apply it in your own work too.
• You will be responsible for marketing, but you won't be doing it alone. Our founders and colleagues are actively involved and ready to support.
• Competitive salary and secondary benefits.

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