About Us

Changing Businesses with Technical Experience as our core

AdamI team in a design session reviewing wireframes, requirements and the business case

We are a team of top tier AI engineers, industry specialists and transformers

Our team

We are a team of engineers and consultants with one clear mission: making AI practical and impactful. Our strength lies in combining deep expertise with adaptability and creativity. We continuously grow our knowledge, refine our methods, and stay ahead of technological and market shifts. We foster a culture of academic expertise, growth, and entrepreneurship. This balance ensures that our people thrive and that the solutions we build deliver lasting value for our clients.

Niels van der Wal
Chief Executive Officer
MSc Management, Rotterdam School of Management, Erasmus University · BSc International Business, University of Groningen

Niels brings a background in international business and management, and focuses on helping organisations turn AI strategy into measurable business results. As co-founder, he sets AdamI's strategy and leads the relationships with the organisations we help turn AI ambition into working solutions.

Philip Gast
AI Architect & Chief Technology Officer
MSc Information Studies (Data Science), University of Amsterdam · BSc Artificial Intelligence, University of Groningen

Philip combines a background in artificial intelligence and data science with hands-on experience designing and building AI systems for enterprise clients. As co-founder of AdamI, he sets the technical direction and architecture of our solutions, and he is also co-founder of The Stack, the AI hub in Amsterdam.

Roel Rotteveel
AI Project Manager & COO
MSc Artificial Intelligence (cum laude), Vrije Universiteit Amsterdam · BSc Artificial Intelligence and BA Philosophy, University of Groningen

Before AdamI, Roel co-founded an AI consultancy focused on LLM and RAG applications and worked as a data scientist at a university. As co-founder and COO of AdamI, he runs delivery and leads projects such as an AI research agent that gathers around 70 data points per municipality for a sales team.

Steven van Randwijck
Chief Financial Officer
Master in Corporate Law, Leiden University

Steven has worked as interim manager, interim CEO and CFO across several industries, specialising in business model transitions such as print to digital and product to service. As co-founder, he is responsible for finance, contracting and the commercial structure of AdamI's client engagements.

Albert Oegema
Chief Legal Officer
Master of Laws (mr.), University of Amsterdam

Albert brings extensive legal experience to AI projects, covering contracts, data protection and regulatory compliance, and has successfully built and scaled several companies. As co-founder of AdamI, he advises clients and our teams on AI governance, compliance and the EU AI Act.

Meike Beeren
Chief Business Development Officer
MSc Business Administration, Nyenrode Business University · MSc Architecture, Delft University of Technology

Meike combines a technical and business background with long experience in business development and building lasting client partnerships. At AdamI, she drives new business and partnerships, connecting organisations with our AI solutions and training programmes.

Jonathan van Westendorp
Lead AI Engineer
MSc and BSc Artificial Intelligence, University of Amsterdam

Jonathan founded an AI company applying deep learning to quantitative finance and researched diffusion models for assistive voice technology. At AdamI, he is technical lead on projects such as a multi-agent compliance system for a global energy company and an AI knowledge assistant supporting thousands of retail stores.

Noah van Potten
Noah van Potten
AI Engineer
BSc Creative Technology, University of Twente

Noah has been building since high school, where he graduated with a self-built delivery drone. With a BSc in Creative Technology, he builds AI that people genuinely want to use. At AdamI, he turns AI into complete products, from grading handwritten exams to multilingual safety cartoons for maritime crews and an AI patient coach for a health clinic.

Pieter de Lange
AI Engineer
MSc Space Dynamics and BSc Aerospace Engineering, Delft University of Technology

Pieter worked on a lunar CubeSat mission for a European space programme, optimised supply chains for a global brewer and co-founded a digital operations consultancy. At AdamI, he led an AI system that moves email orders straight into the ERP of a logistics company, and works on an AI operating model for a lease company.

Reimer Koopal
AI Engineer
MSc Data Science, University of Amsterdam · BSc Artificial Intelligence, University of Groningen

At a Big Four firm, Reimer built NLP models for regulatory compliance software and GenAI tools that automate parts of the IT audit process. At AdamI, he builds agentic RAG systems and planning tools, including a document search assistant for a professional services organisation.

Mart Kempenaar
AI Engineer
MSc Business Informatics, Utrecht University (in progress) · Bachelor HBO-ICT, Windesheim University of Applied Sciences

Mart worked as a software and cloud architect and tech lead, building custom cloud platforms and conversational AI. At AdamI, he builds AI agents and document extraction pipelines, including automated form processing that saves a financial services firm 20 hours a month.

Euan Westenbroek
AI Engineer
MSc Artificial Intelligence, Utrecht University · BSc Psychology, Utrecht University and Lund University

Euan has spent over ten years in healthcare data and AI, including tech lead roles at a large health insurer. At AdamI, he builds an AI agent that bundles all data per address for real estate assessments, and agents that check software for security and compliance before release.

John Thoelke
John Thoelke
AI Engineer
BSc Technology & Management, Technical University of Munich

John brings a background in German software engineering and enterprise development, combining technical depth with a strong intuition for building robust, practical solutions. He contributes across the full project lifecycle, from shaping requirements and architecture to delivering production-ready software. At AdamI, he has developed autonomous browser agents that automate B2B purchasing workflows and built a next-generation SaaS platform for the construction and installation sector.

Jochem Bouman
Jochem Bouman
AI Engineer
MSc Econometrics and MSc Mathematics, University of Amsterdam

Jochem brings a strong mathematical and econometric background to building and evaluating AI and machine learning solutions. At AdamI, he builds a chatbot that makes a large library of tax models searchable for a professional services organisation.

Hamza Lamrabet
AI Engineer
BSc Software Engineering, Amsterdam University of Applied Sciences

Hamza is a full-stack developer who built and runs production web applications alongside his studies. At AdamI, he develops Beluga, our European-hosted AI workspace, and builds review dashboards for AI-driven order processing.

Sjoerd Janssen
Sjoerd Janssen
AI Lead
MSc Econometrics & Management Science, Erasmus University Rotterdam · BSc Econometrics and Operations Research, University of Groningen

Sjoerd combines a strong quantitative background in econometrics and analytics with experience turning data into business decisions. At AdamI, he leads our AI activities in the Caribbean, building client projects in the region.

Chiara Attanasio
Community Manager
MSc Computer Science and Engineering (Data Science in Engineering), Eindhoven University of Technology

Chiara has a background in data science and data mining, including research applying analytics to a nationwide healthcare dataset. At AdamI, she builds and runs the community around The AI Foundry, organising tech talks, hackathons and member events.

Vic van Haagen
Vic van Haagen
AI Hackathons & Events
BBA Commercial Economics, Amsterdam University of Applied Sciences

Vic gained experience in business development and account management at an international logistics company and a credit insurer, and leads a hospitality team in Amsterdam. At AdamI, Vic organises our hackathons and events, including Demo Day.

Charlotte van den Broek
Charlotte van den Broek
AI Moderator
Law, University of Amsterdam

Charlotte combines a legal background with experience in media, branded content and key account management, and works as a presenter and day chair. At AdamI, she moderates our events and panel discussions on AI, keeping the conversation sharp, energetic and to the point.

Titus Driessen
Associate AI Engineer
Bachelor, Leiden University of Applied Sciences, specialising in LLMOps

Titus works on end-to-end AI solutions, from processing raw documents to deploying models that run reliably in production. At AdamI, he works on automatic anonymisation of sensitive documents and AI that digitises paper timesheets, saving an agrifood company about 1.5 FTE.

Sem Dao
Sem Dao
Associate AI Engineer
BSc Software Engineering, Amsterdam University of Applied Sciences (in progress)

Sem combines software engineering studies with hands-on experience building AI-powered applications. At AdamI, he contributes to client and internal projects within our engineering team.

Zineddine Gessel
Zineddine Gessel
Associate AI Engineer

Zineddine is developing as an AI engineer, building practical AI solutions across the full development cycle. At AdamI, he contributes to internal and client projects with end-to-end AI solutions.

Lucas de Graaf
Lucas de Graaf
AI Platform Development
BSc Industrial Design Engineering, Delft University of Technology (in progress)

Lucas brings a design engineering perspective to AI, focusing on how AI platforms fit the people and processes that use them. At AdamI, he supports business development, preparing and following up client conversations about AI platforms.

Mats van der Zwan
Mats van der Zwan
AI Brand Development
BA Communication and Multimedia Design, Amsterdam University of Applied Sciences (in progress)

Mats combines communication and multimedia design with a passion for AI, translating complex technology into clear stories and visuals. At AdamI, he develops our brand and marketing materials, including the client one-pagers for Demo Day.

We're hiring!

Join our dynamic team and shape the future.

Our strategic board

Our Strategic Board consists of senior industry experts who help align our AI solutions with real-world sector needs. They provide deep domain insights, challenge assumptions, and ensure our work delivers practical value within each client’s specific context.

Angela Bouckaert
Finance

Angela works at a leading Dutch telecom and IT provider, where she focuses on the financial sector, digital resilience, cybersecurity and responsible AI, after earlier roles at a global CRM software company. On AdamI's Strategic Board, she brings financial-sector insight to help align our AI solutions with the needs of banks, insurers and other financial institutions.

Bas Hauwert
FMCG
Cornell University

Bas is a senior executive with extensive experience in sales, marketing, business development, innovation and procurement at international retail, service and food companies, including roles as Chief Commercial Officer and Sales & Business Development Director. On AdamI's Strategic Board, he brings deep FMCG and food retail expertise, helping organisations in the sector turn AI ambition into measurable growth.

Arjen van Beek
Automotive
Haarlem University of Applied Sciences

Arjen brings decades of senior leadership in automotive retail and wholesale, including ten years as managing director of an exclusive multi-brand car dealership and a role as national director of a premium car brand. Today he runs his own consultancy and car company, and on AdamI's Strategic Board he helps automotive organisations bridge the gap between AI innovation and real business value.

Guy P.M. Kessels
Health Care
Maastricht University

Guy is a healthcare entrepreneur with a background as consultant, finance professional and director, who has founded and co-owns several organisations in primary care, from speech and language therapy and professional training to e-health applications. On AdamI's Strategic Board, he brings deep healthcare expertise, helping care organisations apply AI responsibly to support professionals and patients.

Carlo Brantsen
Automotive
Fontys University of Applied Sciences

Carlo is a well-known Dutch automotive journalist and commentator, co-hosting a popular car podcast on national business radio, writing columns and appearing as an automotive expert on national television and radio. On AdamI's Strategic Board, he helps ensure our AI solutions for the automotive sector fit the practice, the people and the business models of the industry.

Marieke de Ruyter de Wildt
Agriculture
Wageningen University & Research

Marieke has over 25 years of experience in agtech across more than 50 countries, with roles at technology companies, a leading agricultural research university and international organisations; she founded an open-source food traceability platform and sits on the global board of an international agriculture forum. On AdamI's Strategic Board, she brings deep agrifood expertise, helping food and farming organisations use AI and data to build more efficient and resilient supply chains.

Our ecosystem

Great AI is never built alone. We work with leading technology providers and specialist partners to turn AI ambition into real results for our clients.

Strategic Partners

International technology and digital transformation consultancy specialising in data, platform and DevOps engineering; together we deliver AI projects for clients in the Netherlands, Suriname and the Caribbean.

Digital transformation consultancy; we join forces in design thinking and hackathon trajectories.

Tier IV data centre and infrastructure provider in the Caribbean; together we bring AI applications to organisations in the region.

Finance transformation consultancy; together we bring AI to the finance function, from purchase-to-pay and order-to-cash to FP&A.

Relationship management specialists; preferred partners on projects where customer relationships and AI meet.

AI hub in Amsterdam where builders, companies and researchers come together, and home of AdamI.

Open-source traceability platform for the food chain; together we develop AI and data solutions for agrifood.

Advisory and training firm for retail, foodservice and FMCG; we jointly deliver AI solutions to their clients.

ERP software for the Caribbean; together we develop AI-powered ERP solutions for organisations in Aruba and Curaçao.

AdamI's community of AI builders, students and companies, with tech talks, hackathons and events.

The Dutch AI Coalition, a public-private network accelerating the responsible use of AI in the Netherlands.

AI adoption partner for keynotes, strategy and training; together we help organisations move from AI ambition to everyday use.

Technology Partners

Cloud infrastructure and AI services on which we build and host scalable AI solutions.

Generative AI platform for orchestrating, evaluating and running LLM applications in production.

AI-powered enterprise search and knowledge discovery platform, built in Amsterdam.

Dutch cloud and AI specialist helping organisations build on Microsoft Azure, AWS and Google Cloud.

European cloud provider for sovereign, EU-hosted AI infrastructure and GPU compute.

Developer-friendly cloud platform for hosting and scaling applications.

Headless browser infrastructure for running web automation and AI browser agents at scale.

Our Tech Stack

Claude models and Claude Code for building AI solutions and writing code.

GPT models for language understanding and generation.

Code hosting, version control and collaboration.

AI-powered code editor for faster, higher-quality engineering.

Open-source database and backend for our applications.

Monitoring and error tracking to keep solutions reliable in production.

Web scraping and data extraction at scale.

Communication APIs for voice and messaging.

Fast diffusion-based language models for low-latency AI.

Email, documents and Gemini AI for everyday collaboration.

Office applications for working in our clients' environments.

Where our teams and clients collaborate, with AI agents in the flow.

Project management, time tracking and resource planning.

The platform our own website is built and managed on.

METHODOLOGY

How we work

We work in agile sprints to move fast, stay aligned, and deliver real results. Every engagement follows the same principle: collaborate closely, iterate quickly, and build what works.

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Step 1

Define the Starting Point

Together with your team, we identify where to begin. This could be a concrete use-case or a broader roadmap that sets the direction for AI adoption across your organization.

Step 2

Technical Discovery & Proposal

Before we build, we assess the technical landscape of the use-case. This phase ensures we start smart and come with a fitting proposal.

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Step 3

Build in Three Phases

Every use-case follows a clear structure:

  • Design: Understand the process, pain points, stakeholders, and potential.
  • Build: Develop the AI solution in sprints, with fast feedback loops.
  • Implement: Integrate the solution into existing systems, monitor performance, and iterate where needed.
Continuous adoption

From Design to Daily Use

Adoption is not an afterthought, it is part of every step. From interface design to team enablement, we make sure the solution is used, understood, and embraced.

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Scaling Impact

Turning One Success into Many

Use-cases often start within one department, but our approach always looks ahead. We help you translate local success into organisation-wide impact.

Our services

How we make Change happen

We turn ambition into results by combining strategic consultancy with deep technical expertise.

AI Strategy & Training

We identify high-impact AI opportunities and guide your team with roadmaps, quick wins, and practical training to boost AI literacy.

AI Agents

We build and implement AI agents that act as digital team members, automating tasks and enhancing performance at scale.

Custom AI Projects

From backend engines to AI powered products, we build tailored solutions for high impact use-cases that optimize processes, or redefine them entirely.

AI Solutions

Deployable AI solutions built by AdamI that can be fully integrated to your business, delivering measurable value from day one.

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PARTNERSHIP

Your Long Term AI Partner

AI is moving fast, and it is hard to keep up. As your long term partner, AdamI helps you navigate a dynamic, often unknown landscape. Whether you need a strategic sparring partner, hands on builders, or support with training and adoption, we are here for what your business needs now, and next.

From clear defined projects to continuous collaboration, we act as your AI partner. We are plugged into every major development, drawing from a wide network of partners and tools to ensure you are always changing with clarity, efficiency, and confidence.

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Mission & vision

Strategic Principles

AI is changing the world, fast and for good. We believe that power should be used with care. We help organizations use AI in ways that are thoughtful, human-focused, and truly impactful. Not just to disrupt, but to create lasting value for people, for businesses, and for society.

We make AI clear, practical, and ready to use. By combining our deep expertise and creative mindset, we guide organizations from first ideas to real-world results. We connect people, share knowledge, and build strong partnerships, bringing technology and people closer together.

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Get in touch

Ready to drive your AI transformation? Contact us to schedule your free AI consult and discover your potential AI-powered future.