AI-Marketing & Sales Assistant

A European software provider that develops digital solutions to manage, analyze, and optimize building performance through smart workplace and energy management tools faced challenges in maintaining consistent communication across teams. Variations in tone of voice and message created confusion both internally and externally. At the same time, producing content required significant time and manual effort, slowing down marketing output and reducing overall productivity. The organization also identified the need to improve internal workflows to enable faster collaboration and execution.

The client’s goal was to unify marketing and sales messaging, accelerate content production, and enhance daily workflows. By leveraging AI, they aimed to eliminate repetitive tasks, reduce time spent on content creation, and free up teams to focus on strategic initiatives, without compromising on brand consistency or quality.

To address these challenges, we implemented an integrated AI solution focused on efficiency and alignment:

• AI Assistant: Integrated an AI-powered marketing and sales assistant directly into Slack and Microsoft Teams to support daily workflows.
• Content Generation: Equipped the AI to produce consistent, on-brand marketing and sales content across all communication channels.

Task Automation: Automated repetitive and administrative tasks to speed up processes and reduce manual workload.