Automotive

Accelerating efficiency and growth in an industry where every margin matters

By combining deep automotive expertise with deep AI expertise, we help automotive organizations streamline operations, strengthen customer relationships, and unlock new revenue opportunities. Innovation is essential to stay competitive in a market that demands both speed and precision.

AI will change the automotive industry.

The business case

Why AI Matters in Automotive

The automotive industry faces unprecedented pressures: shrinking margins, rising operational costs, and intensifying competition. Traditionally slow to innovate, automotive companies now urgently need to embrace AI to maintain and improve their competitive positions.

  • 1. Rising Competition from Emerging Brands

    The challenge:
    New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.

    How AI helps:
    AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.

  • 2. Customer Expectations and Loyalty Under Pressure

    The challenge:
    New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.

    How AI helps:
    AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.

  • 3. After-Sales Service Inefficiencies

    The challenge:
    Automotive after-sales departments often struggle with underutilized repair capacity. Appointment scheduling, resource allocation, and workflow management are not always optimized, leading to idle workshop time on one hand, and long waiting times for customers on the other. This mismatch not only reduces efficiency but also impacts customer satisfaction and loyalty.

    How AI helps:
    AI can optimize after-sales operations by predicting demand patterns, balancing workshop capacity, and automating scheduling. Intelligent planning tools ensure the right resources are available at the right time, minimizing downtime and maximizing throughput. Customers benefit from shorter waiting times and smoother service experiences, while dealers increase efficiency and profitability across their after-sales operations.

  • 4. Increasing Employee Turnover and the Need for Knowledge Retention

    The challenge:
    Employees are changing jobs more frequently than in the past. While this can bring new energy into organizations, it also means that valuable knowledge is harder to hold onto. When information is scattered across teams and systems, much of it disappears when people leave. This creates inefficiencies, disrupts continuity for customers, and weakens long-term organizational knowledge.

    How AI helps:
    AI projects encourage organizations to centralize and link their information systems, ensuring knowledge is stored, shared, and accessible across teams. By embedding data-driven practices into daily operations, AI not only improves current processes but also safeguards critical knowledge for the future. In this way, adopting AI strengthens both efficiency and organizational resilience.

  • Key areas of improvement:

    • Sharper competitive edge with real-time market insights
    • Stronger Customer Lifetime Value through personalized customer engagement
    • Smarter after-sales by optimizing capacity and scheduling
    • Knowledge retention with centralized information systems
    • Operational resilience by embedding data-driven practices
    domain expertise

    Strategic Board member: Arjen van Beek

    With a proven track record as former director of Lexus Netherlands and Louwman Exclusive, Arjen combines deep industry knowledge with a passion for innovation.

    His experience in brand building, customer experience and leadership within the premium automotive segment ensures that our AI solutions are not only technically advanced, but strategically aligned with the realities of the industry.

    domain expertise

    Strategic Board member: Carlo Brantsen

    With over 30 years of experience in automotive journalism and leadership, Carlo is one of the most recognizable voices in the industry.

    As former Editor-in-Chief of CARROS Magazine, long-time chairman of the KNAC, co-host of BNR Petrolheads, and commentator for BNR and NPO, he brings unmatched insight into the sector. His deep understanding of the automotive world ensures that our AI solutions are not just technically sound, they are grounded in real-world operations, human behavior, and business realities.

    Our services

    How we make Change happen

    We turn AI ambition into results by combining strategic consultancy with deep technical expertise.

    AI Strategy

    We identify the highest impact AI opportunities and define the roadmap from ambition to action, based on your business goals.

    AI Agents

    Our AI Agents are designed to enhance efficiency, productivity and quality for your organization

    Custom AI Solutions

    From backend engines to AI powered products, we build tailored solutions that streamline processes, or redefine them entirely.

    AI Adoption

    We guide your teams through change, ensuring AI becomes a trusted technology, not a black box. From interface design to training programs and internal alignment.

    What we did

    Our Case Studies in Automotive

    Impact made for clients in Automotive who are changing with us.

    Our AI Solutions relevant for Automotive

    Private Enterprise Chat Environment

    Your company’s knowledge, one secure chat away. Instantly accessible, AI-powered answers tailored to your team, trained on your data, and built to scale.

    AI CRM Voice Agent

    Your voice-to-CRM engine. The AI CRM Agent captures, summarizes, and syncs key client interactions, so your team stays focused, not buried in admin.

    AI Note Taker Integration

    Turn meeting recordings into instant action. Our Note Taker Integration automatically syncs transcripts and insights into your CRM, project boards, and knowledge systems, no manual work needed.

    Get in touch

    Ready to drive your AI transformation? Contact us to schedule your free AI consult and discover your potential AI-powered future.