Fast Moving Consumer Goods
Accelerating innovation and efficiency in a fast-moving consumer world
By combining extensive FMCG expertise with advanced AI capabilities, we help FMCG companies optimize operations, enhance customer engagement, and drive new growth opportunities. Innovation is key to staying competitive, especially in a market where consumer demand and competition are moving at lightning speed.
AI will change the FMCG industry.
Why AI Matters in FMCG
The FMCG industry is known for changing consumer demand and tight competition. AI helps companies stay ahead by improving forecasting, pricing, and daily operations in real time. In an industry where decisions are data-driven, we have identified four key trends.
1. Stock Shortages Due to Rapidly Changing Consumer Demand and Seasonal Peaks
Challenge:
Many FMCG companies rely on automated inventory management, but these systems are often reactive and based on historical averages. As a result, shelves can be empty during peak demand or overstocked when forecasts are off.
How AI Helps:
Demand-forecasting models predict inventory needs in real time by combining different kinds of data, such as weather forecasts, promotions, and even social media trends. This allows companies to more accurately determine which products are needed, where, and when.
2. Margin Pressure from Increasing Price Competition
Challenge:
Pricing, promotions, and assortment decisions are often made based on experience or limited use of data. This can lead to missed margins or the wrong product focus.
How AI Helps:
AI dashboards and real-time analytics provide insights into which pricing strategies and promotions deliver the highest returns. These analyses are integrated into existing BI tools, enabling sales and category managers to make data-driven decisions on the spot.
3. Complexity in Supply Chain and Product Data Management
Challenge:
Administrative processes such as invoice handling, inventory management, and product data management are crucial in FMCG, but they are often labor-intensive and error-prone. Large brands and retailers use complex ERP systems (like SAP or Microsoft Dynamics) and PIM systems for product data. Manual input causes delays, errors, and high costs.
How AI Helps:
Natural Language Processing (NLP) and machine learning can automatically read, verify, and post invoices in ERP systems. AI also tracks patterns in product data and updates information automatically in PIM systems and e-commerce platforms. Combined with Data Science & Robotic Process Automation (RPA), repetitive tasks such as order processing or inventory updates can be fully automated.
4. Decision-Making is Becoming More Data-Driven and More Complex
Challenge:
Decisions in FMCG companies are often slow because critical information is scattered across ERP, CRM, supply chain, and BI systems. Employees spend significant time searching, emailing, and meeting to gather the right data.
How AI Helps:
Internal AI assistants and agents act as a digital colleague, connecting multiple systems. Employees can ask questions in natural language, such as, “What is the current stock of product X in distribution center Y?” The AI system pulls data from multiple sources and provides answers with accompanying analyses and visuals.
Strategic Board Member: Bas Hauwert
With over 15 years of senior commercial leadership experience in the international retail and food industries, including roles as Commercial Director and CCO at Ahold, Campofrio, and Staples, Bas combines deep commercial expertise with a strong passion for driving transformation.
His experience across sales, marketing, procurement and business development within leading FMCG organizations ensures that our AI solutions are not only data-driven, but also strategically aligned with the speed and complexity of today’s consumer markets.
How we make Change happen
We turn AI ambition into results by combining strategic consultancy with deep technical expertise.
AI Strategy
We identify the highest impact AI opportunities and define the roadmap from ambition to action, based on your business goals.
AI Agents
Our AI Agents are designed to enhance efficiency, productivity and quality for your organization
Custom AI Solutions
From backend engines to AI powered products, we build tailored solutions that streamline processes, or redefine them entirely.
AI Adoption
We guide your teams through change, ensuring AI becomes a trusted technology, not a black box. From interface design to training programs and internal alignment.
Our AI Solutions relevant for FMCG
Private Enterprise Chat Environment
Your company’s knowledge, one secure chat away. Instantly accessible, AI-powered answers tailored to your team, trained on your data, and built to scale.
AI CRM Voice Agent
Your voice-to-CRM engine. The AI CRM Agent captures, summarizes, and syncs key client interactions, so your team stays focused, not buried in admin.
AI Note Taker Integration
Turn meeting recordings into instant action. Our Note Taker Integration automatically syncs transcripts and insights into your CRM, project boards, and knowledge systems, no manual work needed.
