FMCG
Accelerating efficiency and growth in an industry where every margin matters
By combining deep automotive expertise with deep AI expertise, we help automotive organizations streamline operations, strengthen customer relationships, and unlock new revenue opportunities. Innovation is essential to stay competitive in a market that demands both speed and precision.
AI will change the FMCG industry.
Why AI Matters in FMCG
The FMCG industry moves fast, with changing consumer demand and tight competition. AI helps companies stay ahead by improving forecasting, pricing, and daily operations in real time. We have identified four key trends shaping the future of the FMCG sector.
1. Stock Shortages Due to Rapidly Changing Consumer Demand and Seasonal Peaks
The challenge: New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.
How AI helps: AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.
2. Margin Pressure from Increasing Price Competition
The challenge: New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.
How AI helps: AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.
3. Decision-Making is Becoming More Data-Driven and More ComplexRising Expectations for Personalized Customer Experiences
The challenge: New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.
How AI helps: AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.
4. Complexity in Supply Chain and Product Data Management
The challenge: New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.
How AI helps: AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.

Strategic Board member: Bas Hauwert
With his expertise and strategic vision, he strengthens our mission to help organizations in food production and food retail realize tangible AI solutions.
At ADAMI, we believe in the power of practical implementation: AI should not only be innovative but, above all, deliver on its promise, making business processes smarter, more efficient, and future-proof. Bas drives the continued growth and deepening of our services.
“Companies that invest in AI-driven solutions today are not only building a better customer and employee experience but are also strengthening their competitive position in the process.”
How we make Change happen
We turn AI ambition into results by combining strategic consultancy with deep technical expertise.
AI Strategy
We identify the highest impact AI opportunities and define the roadmap from ambition to action, based on your business goals.
AI Agents
Our AI Agents are designed to enhance efficiency, productivity and quality for your organization
Custom AI Solutions
From backend engines to AI powered products, we build tailored solutions that streamline processes, or redefine them entirely.
AI Adoption
We guide your teams through change, ensuring AI becomes a trusted technology, not a black box. From interface design to training programs and internal alignment.
Relevant AI Solutions for Automotive

AI Inspiration & Keynotes
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AI Impact Analysis Workshops
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Practical AI Training Programs (ChatGPT & Copilot)
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AI Proof-of-Concept and MVP Development Sprints
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Our Case Studies
At AdamI, we transform businesses by using the technology of artificial intelligence