Health
Accelerating efficiency and growth in an industry where every margin matters
By combining deep automotive expertise with deep AI expertise, we help automotive organizations streamline operations, strengthen customer relationships, and unlock new revenue opportunities. Innovation is essential to stay competitive in a market that demands both speed and precision.
AI will change the automotive industry.
Why AI Matters in Automotive
The automotive industry faces unprecedented pressures: shrinking margins, rising operational costs, and intensifying competition. Traditionally slow to innovate, automotive companies now urgently need to embrace AI to maintain and improve their competitive positions.
1. Rising Competition from Emerging Brands
The challenge: New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.
How AI helps: AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.
1. Rising Competition from Emerging Brands
The challenge: New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.
How AI helps: AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.
1. Rising Competition from Emerging Brands
The challenge: New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.
How AI helps: AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.
1. Rising Competition from Emerging Brands
The challenge: New entrants are reshaping the European automotive landscape. Often more technologically advanced and competitively priced, these brands bypass traditional development stages and launch vehicles with extra features and attractive designs at lower costs. Historic brand equity alone is no longer enough to guarantee customer loyalty.
How AI helps: AI enables companies to closely monitor market dynamics and competitor activity. By analyzing customer preferences, sales data, and social trends, automotive players can anticipate shifts in demand and identify risks such as potential customer churn in specific regions. Scenario modeling highlights which features and experiences matter most, allowing brands and dealers to strengthen positioning and respond strategically.
Strategic Board member: Guy Kessels
An accomplished business economist and registered controller with a track record of driving digital transformation across industries. Having held executive positions at global leaders including Arthur Andersen, DSM, Libertel-Vodafone and Nutreco, Guy combines strategic insight with practical execution.
Throughout his career, Guy has consistently focused on achieving results through innovative digital solutions. Currently, he's passionate about revolutionizing primary healthcare through the implementation of digital applications and AI, working to elevate patient care to the next level.
How we make Change happen
We turn AI ambition into results by combining strategic consultancy with deep technical expertise.
AI Strategy
We identify the highest impact AI opportunities and define the roadmap from ambition to action, based on your business goals.
AI Agents
Our AI Agents are designed to enhance efficiency, productivity and quality for your organization
Custom AI Solutions
From backend engines to AI powered products, we build tailored solutions that streamline processes, or redefine them entirely.
AI Adoption
We guide your teams through change, ensuring AI becomes a trusted technology, not a black box. From interface design to training programs and internal alignment.
Relevant AI Solutions for Automotive

AI Inspiration & Keynotes
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AI Impact Analysis Workshops
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Practical AI Training Programs (ChatGPT & Copilot)
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AI Proof-of-Concept and MVP Development Sprints
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Our Case Studies
At AdamI, we transform businesses by using the technology of artificial intelligence